Generating Revenue

Below are links to articles posted in Generating Revenue.

Various Google Updates

The Googleplex has been buzzing with lots of little busy bees so far this week.
Adwords advertisers now can see performance data for individual sites in the content network (Adsense) and then exclude the bad ones and or do site targetted ads on the good ones. This should, hopefully, benefit quality Adsense advertisers (most of [...]

Going Subscription

I tell you what, I don’t like the outlook for Internet advertising.
Ad companies are making lots of money, Internet advertising is growing, and companies like it because it works.
But for publishers, all I see is revenue decreasing on the same or more traffic, especially from ad blockers. I now notice a significant gap between ads [...]

About Adsense Pricing

I get really annoyed with Adsense sometimes. Starting in April they started passing out seemingly automated optimization reports that more or less told me, and many other publishers, that we’d earn more if we didn’t block so many domains with the competitive ad filter.
Well myself, and others, block many PPC arbitrage type bad sites with [...]

An Open Letter to Tribal Fusion

There is a saying in business, the pigs get fat, the hogs get slaughtered. Meaning if you’re too greedy you get bloated and you die.
With the introduction of Tribal Fusion Direct you have become a hog and your core business is suffering because of it. No longer are you the high paying niche [...]

A Death Knell for Bad MFA Sites

Really bad MFA (made-for-adsense sites) with little to no content, stolen content, or illegal content routinely trick users into clicking ads or otherwise break Google’s terms, and yet still they proliferate.
Well a recent Adwords change now allows advertisers to see traffic, ctr, and conversions for specific domains in Google’s content network (adsense), thus allowing them [...]

AdBrite Having Problems

One of the perpetual risks you will run into when using smaller ad networks is that they are more prone to infiltration by spyware/trojan/virus drive-by-download advertisers. You may think this has to do with their lack of ability to filter such crap out. In reality though I think it has to do with their willingness [...]

Adsense Changes

For the first time since it’s launch in late June of 2003, Adsense has changed the base format of their design. They’ve removed the border between ads as well as lessening the overall outer border. Apparently they’ve tested this format to a great degree and found it performs better. One can hope.
The other thing [...]

Media Whiz & AdNet Interactive

Back in November I was contacted by by Matt Romano from Adnet Interactive (a Media Whiz company, they also own Text-link-ads) who was apparently their head of network development. He signed up my literature site to run popunders at a nice flat rate with unlimited inventory that was enough to earn him my top spot. [...]

Two mistakes made by wannabe website publishers

So many people who want to be profitable website publishers often make the same two mistakes when they first start out.
The first major mistake is not trying to think up an original site idea. So many just clone existing sites they know to be popular, Sites that either copy MySpace or provide [...]

Do not fear popunders.

There is anecdotal evidence that popunders are bad for business. It is said, by many, that they turn away users in droves and that you’re losing out on both traffic and links by using them.
Well, that just isn’t true.
For most of March I turned popunders off on my literature site. Normally there would be [...]

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