Search Engine Optimization

Below are links to articles posted in Search Engine Optimization.

Nofollow & PageRank Manipulation

Matt Cutts made a blog post you really should read.
I’ve been talking about PageRank manipulation for a long long time now, almost 8 years, going back to my time on SitePoint, doing experiments, getting a page a PR 7 with a single incoming link, editing menus to siphon PageRank to pages I desire (such [...]

Failing Newspapers Lobby Google for Special Treatment

From adage.

Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how many links a page got. But crumbling ad revenue is lending their push more urgency; this is no time to show up on the third page of Google search results. And as publishers [...]

People Change, Things Stay the Same

Woe for the sexy days of SEO. In watching the Watchmen this weekend there is Bob Dylan’s “The Times They Are A-Changin’” during the opening credits, and that song fits my mood now. Situations have changed, but more so I have changed rather than the times, and I imagine I’m not alone.
SEO used to be [...]

Google Malware Filter Goes Haywire, Internet Breaks, Google Slanders Millions

This morning Google’s malware filter went berserk. This is a feature where if Google detects that a website hosts a malicious download, it will put a barrier between Google search results and that website. This barrier explains that this site has badware hosted on it, and that the user may want to choose a different [...]

Save 25% at Best of the Web with Coupon

Best of the Web What I consider the #3 Internet directory (and surely, miles ahead of any #4) is running a 25% off coupon. This is the largest discount I’ve ever seen them run and can save you a big chunk of change on directory submissions. The coupon code is “BLIZZARD” and it expires on [...]

Hi this is Daren from Netbiz and I’m actually calling on behalf of Google

There is this company called “Netbiz” that has been sending me phone spam more or less every day, despite me being verbally abusive to them on the phone when they call.
They say they’re calling “from Google” or “on behalf of Google” and that they have started a new feature for whatever topic your site covers. [...]

Deepen your site for fun and profit

The depth of your site refers to how many clicks it takes to get from your homepage to the furthest reaches of your site. With each click representing, of course, another page, another level of organization, for your site.
I think, with that definition, having a deep site means having a site with many pages. Since [...]

The Case Against Link Exchanges

I have never liked link exchanges, you won’t find a “links” page on any of my sites, nor have I ever recommended doing traditional ones, in fact I have often said I can count the number of traditional link exchanges I have done on one hand.
There are a few reasons I do not like traditional [...]

Behind the Scenes at Google, the Human Reviewer Playbook

You can optimize your site for search engine algorithms perfectly, but if a human working for a search engine comes in and makes a snap judgement that your site looks spammy or isn’t useful, and you’ll suffer.
I think, many of the unexplained rankings we see are a result of these human reviews and it [...]

How I do Directory Submissions

Submitting to directories is one of the most straightforward ways to build links to your websites, however such a practice is not without problems, there is a prevalence of small directories and directory operators who mainly exist to swindle you. For instance a directory operator may constantly launch new directories, focusing all the PageRank they [...]

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