Adsense CPA Opens for All

June 29th, 2007 by Chris

Just a quick heads up to everyone that Adsense’s CPA system is now open for all publishers. Check it out.

This could end up being both good and bad for Adsense publisher revenue. On one hand it is another way to make money, on the other hand it could end up having the same problems of many CPA programs, namely a merchant who has poor conversions which end up earning us less. That is the main different in my eyes between say CPC & CPA. With CPC the publisher get paid no matter how poorly the merchant’s website converts. With CPA the publisher only gets paid if the merchant’s website converts. So with CPA you’re really dependent on the merchant knowing what they’re doing (and they don’t always).

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