Ad Networks

Below are links to articles posted in Ad Networks.

..and the Golden Globe winner for best comedy: YPN

The incompetence of YPN reached a new height today.

I was one of the thousands of publishers kicked out of YPN for serving ads to international visitors. As I dicussed in the linked to blog post I find it absolutely ridiculous that YPN lacks the resources to implement their own geotargeting system. How do they [...]

About Advertising Cycles

This comes up all the time, it gets to a certain time of year and multiple people start posting about how they’re suddenly earning less, and a few of them may incorrectly theorize about the cause of their woes. If this coincidence happened at a place like WebMythWorld it might grow into some sort of [...]

Another Two Excellent Google Blog Posts

There was another excellent post at Google Webmaster Central today that tells all about duplicate content. It is so uncommon to get such straightforward information from Google that this is definitely worth a read.
Additionally they answer the question about what TLD to use when targeting a specific country for search, I always intuitively [...]

Valueclick Acquires Shopping.net

This’ll be a quick post.
It was announced today that Valueclick would acquire Shopping.net for 13.3 million. Valueclick estimates Shopping.net to contribute 2 million in profit to it’s business.
Two things I want to mention here are:
1. So much for those people trying to value large established sites as something ridiculous like 12 months of profit. [...]

Christmas Came Early

Back in July I published one of the most in depth articles I’ve ever written. The article, A Publisher’s Guide to Contextual PPC Ad Optimization, takes a close look at how you can optimize your publishing earnings by tweaking the appearance and placement of ads from Google Adsense, YPN, or the like.
At the end of [...]

A Publisher’s Guide to Contextual PPC Ad Optimization

I’ve just published my long worked-on article on optimizating Adsense, YPN, & similar ads. It is one of the longest articles I’ve ever written and easily the longest I’ve ever read on the topic.
Read it, and if you like it please link to it or recommend it to others.
A Publisher’s Guide to [...]

When Will Ad Networks Learn?

One of the things that makes Adsense successful is that they do not include traffic requirements. One of the reasons Adsense has been such a boon to publishers is that it allows them to profit off of sites that are too small to get into other ad networks.
Small sites are not necessarily bad, just [...]

Left Hand, Meet Right Hand

So I got this email from Yahoo yesterday:

June 23, 2006
To gauge our performance and optimize our services to better meet your needs, we are asking our publishers to participate in an important survey.
We think you may find this survey interesting, and your input will be considered carefully by Yahoo! senior management. Please note [...]

Tricking Clicks

So I’m sitting with my wife at breakfast and she asked me what I was working on this morning so I told here how I am experimenting with Adsense placement and how I’m testing if there is a performance different when placing a cube to the right of the first paragraph, second paragraph, etc. [...]

Google Testing CPA Ads

Search Engine Roundtable reports Google is testing CPA ads with selective publishers.
This could be good if Google is able to negotiate higher rates than what one would get by themself. Also, perhaps Google is using adwords data to figure out which programs to run since so many affiliate programs are promoted through [...]

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