Ad Networks
Below are links to articles posted in Ad Networks.
Tricking Clicks
So I’m sitting with my wife at breakfast and she asked me what I was working on this morning so I told here how I am experimenting with Adsense placement and how I’m testing if there is a performance different when placing a cube to the right of the first paragraph, second paragraph, etc. She […]
Google Testing CPA Ads
Search Engine Roundtable reports Google is testing CPA ads with selective publishers. This could be good if Google is able to negotiate higher rates than what one would get by themself. Also, perhaps Google is using adwords data to figure out which programs to run since so many affiliate programs are promoted through adwords. Of […]
Another One Bites the Dust
You can add my name to the list of people who have been kicked out of YPN for not doing their own geotargetting. As a whole this policy has made Yahoo and YPN look amateurish in front of pretty much the entire webmaster community. They are unwilling to simply filter out international traffic or show […]
Popunder Rates Falling
Over the past 6 months I’ve noticed a steady decline in popunder rates at both Fastclick (now ValueClick Media) and Casale. There was a time when Fastclick was my primary popunder provider with the most campaigns and the best rates. Then Casale passed them. Now ValueClick (VC), has passed Casale again, but both are much […]
Burst!Media Changes Default System
Burst!Media announced today that they launched a new defaults system whereby publishers can input a value for their defaults and if their defaults are valued at higher than Burst’s ads then the defaults can run before those campaigns. Burst!Media isn’t the first major network to do this, Fastclick (now Valueclick) did this last year. However, […]
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