Ad Networks

Below are links to articles posted in Ad Networks.

Another One Bites the Dust

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You can add my name to the list of people who have been kicked out of YPN for not doing their own geotargetting. As a whole this policy has made Yahoo and YPN look amateurish in front of pretty much the entire webmaster community. They are unwilling to simply filter out international traffic or [...]

Popunder Rates Falling

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Over the past 6 months I’ve noticed a steady decline in popunder rates at both Fastclick (now ValueClick Media) and Casale.
There was a time when Fastclick was my primary popunder provider with the most campaigns and the best rates. Then Casale passed them. Now ValueClick (VC), has passed Casale again, but [...]

Burst!Media Changes Default System

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Burst!Media announced today that they launched a new defaults system whereby publishers can input a value for their defaults and if their defaults are valued at higher than Burst’s ads then the defaults can run before those campaigns.
Burst!Media isn’t the first major network to do this, Fastclick (now Valueclick) did this last year.
However, I do [...]

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