Google Testing CPA Ads

June 21st, 2006 by Chris

Search Engine Roundtable reports Google is testing CPA ads with selective publishers.

This could be good if Google is able to negotiate higher rates than what one would get by themself. Also, perhaps Google is using adwords data to figure out which programs to run since so many affiliate programs are promoted through adwords. Of course that would certainly upset all the PPC affiliate marketers out there.

Options certainly are never a bad thing, the only way this could be bad is if Google eventually moves into CPA and abandones CPC. Obviously many publishers dislike CPA because your earnings are depending on the advertiser’s ability to convert once they have traffic.

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Posted in: Ad Networks »  by: Chris

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