Adsense Gets Less Restrictive

January 20th, 2007 by Chris

There was some hullabaloo (is that a word?) with the issue talked about in my most recent blog post. Many saw it as Google trying to be monopolistic and forbidding the use of other contextual ads anywhere on their site. I surmised that maybe it was really there way of being more open because they changed the language to be “contextual competitors” to “similar looking competitors.”

Turns out I was right, Jensense got clarification from Google and yes, they now allow you to run other contextual ads on the same page, only if they look different. As for how different they have to look, specifics were not mentioned but it was said that publishers should use good reasonable judgement.

Score one for not overreacting.

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