Search Engine Optimization

Below are links to articles posted in Search Engine Optimization.

Microsoft offers to buy Yahoo for 44b

Read it up here. Honestly, I don’t understand this move. Yahoo sucks. Their search engine sucks, their advertising service sucks. Who here doesn’t think Microsoft Adcenter is better than Yahoo Search Marketing? I believe until just very recently YSM didn’t even allow you to opt out of their syndicated results, so to advertise on their […]

Google and Meta Tags

For years I’ve taken the stand that Google doesn’t use meta tags for ranking purposes. Going back to 2001 I’ve always said that Google will sometimes use the meta description tag for generating a site abstract for the SERPs, but not for ranking, and the meta keywords tag is not used at all. Not only […]

Using Google Alerts to Monitor Your Business

Google has a very nice, yet I think unsung feature, called Google Alerts which makes it very easy to monitor aspects of your web business. It isn’t a new service, and if you’re a dedicated reader of this site and forum you’ve undoubtedly heard it mentioned before, but I don’t think I’ve ever spotlighted it […]

A Reminder on Link Buying

If you read Matt Cutts’ blog you’re no stranger to the knowledge that Google is cracking down on link buying & selling, and Danny Sullivan recently wrote a decent summary of the entire issue for those who haven’t been keeping up with things. I thought this would then be a prime time to remind people […]

An Endorsement by Google of Cross-linking

In this recent Google blog post they mention that it is okay to cross link multiple sites you own so long as they are related in topic (the links appear organic), and that you merely want to avoid cross linking dozens or hundreds of unrelated sites in your footer. This seems to be in agreement […]

Underscores are now word seperators at the big G

Matt Cutts apparently made a lot of interesting comments at a WordPress seminar, blogged about here. He said a lot, but the big news is that Google will soon be treating underscores as word seperators in URLs. This is long overdue, the underscore was always the traditional word seperator in formats where spaces were not […]

New SEO Guide

I’ve been slowly going through my successful website guide and rewriting all the articles to update them to 2007. They were first written in 2002 mostly and so many were outdated. I have just completed the rewrite of the SEO section and have decided to break that out into a separate guide all it’s own. […]

The Human Factor: SEO for People

There is a pervasive myth or misconception in the SEO world that has to do with how your site is constructed. Many believe that your site needs to be strict xhtml with a table-less CSS markup or the search engine is going to vomit when it tries to crawl your site. They correctly recognize that […]

Various Google Updates

The Googleplex has been buzzing with lots of little busy bees so far this week. Adwords advertisers now can see performance data for individual sites in the content network (Adsense) and then exclude the bad ones and or do site targetted ads on the good ones. This should, hopefully, benefit quality Adsense advertisers (most of […]

Perception IS Reality

In this blog post I kinda touched on this topic, but I have a better example for you now. My gardening blog (recognize the design) isn’t large, isn’t popular, and isn’t anything special. Around 16 months old I’ve got less than 40 posts in total. Although, I am starting to post more. I’ve been gathering […]

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