Generating Revenue

Below are links to articles posted in Generating Revenue.

Left Hand, Meet Right Hand

So I got this email from Yahoo yesterday: June 23, 2006 To gauge our performance and optimize our services to better meet your needs, we are asking our publishers to participate in an important survey. We think you may find this survey interesting, and your input will be considered carefully by Yahoo! senior management. Please […]

Tricking Clicks

So I’m sitting with my wife at breakfast and she asked me what I was working on this morning so I told here how I am experimenting with Adsense placement and how I’m testing if there is a performance different when placing a cube to the right of the first paragraph, second paragraph, etc. She […]

Google Testing CPA Ads

Search Engine Roundtable reports Google is testing CPA ads with selective publishers. This could be good if Google is able to negotiate higher rates than what one would get by themself. Also, perhaps Google is using adwords data to figure out which programs to run since so many affiliate programs are promoted through adwords. Of […]

Another One Bites the Dust

You can add my name to the list of people who have been kicked out of YPN for not doing their own geotargetting. As a whole this policy has made Yahoo and YPN look amateurish in front of pretty much the entire webmaster community. They are unwilling to simply filter out international traffic or show […]

What we can learn from The Million Dollar Homepage

I realize now that The Million Dollar Homepage (milliondollarhomepage.com) is old news. I originally thought of this quite awhile ago when I was blogging for SitePoint though and it was on my schedule of things to write about when I stopped writing for SitePoint, then I forgot about it until today when I was talking […]

CJ backsteps a little on mandating JS links

Commission Junction’s recent announcement that they would be mandating the use of javascript, as opposed to straight HTML, links caused a significant uproar among publishers and they seemed to have backed off the issue a little. On June 23, 2006, JavaScript links will become Commission Junction’s default link type in the CJ Marketplace. However, we […]

Popunder Rates Falling

Over the past 6 months I’ve noticed a steady decline in popunder rates at both Fastclick (now ValueClick Media) and Casale. There was a time when Fastclick was my primary popunder provider with the most campaigns and the best rates. Then Casale passed them. Now ValueClick (VC), has passed Casale again, but both are much […]

Commission Junction Mandates Javascript Links

CJ.com recently announced a new policy whereby affiliates will have to start using javascript links practically exclusively when promoting merchants in their network. For certain special types if integration, such as for email or datafeeds, the links will stay the same, but for all others they will need to be javascript. In my opinion this […]

Burst!Media Changes Default System

Burst!Media announced today that they launched a new defaults system whereby publishers can input a value for their defaults and if their defaults are valued at higher than Burst’s ads then the defaults can run before those campaigns. Burst!Media isn’t the first major network to do this, Fastclick (now Valueclick) did this last year. However, […]

Market Research: Part I – Finding A Niche

Market research should be the first step for any webmaster, seasoned or just starting out, when seeking a niche based website to develop. I remember speaking to a fellow webmaster who said something to the tune of “how do I find a new niche, when they are all taken up?”. How can all niches be […]

Top of page...