Generating Revenue

Below are links to articles posted in Generating Revenue.

Christmas Came Early

Back in July I published one of the most in depth articles I’ve ever written. The article, A Publisher’s Guide to Contextual PPC Ad Optimization, takes a close look at how you can optimize your publishing earnings by tweaking the appearance and placement of ads from Google Adsense, YPN, or the like.
At the end of [...]

A Publisher’s Guide to Contextual PPC Ad Optimization

I’ve just published my long worked-on article on optimizating Adsense, YPN, & similar ads. It is one of the longest articles I’ve ever written and easily the longest I’ve ever read on the topic.
Read it, and if you like it please link to it or recommend it to others.
A Publisher’s Guide to [...]

When Will Ad Networks Learn?

One of the things that makes Adsense successful is that they do not include traffic requirements. One of the reasons Adsense has been such a boon to publishers is that it allows them to profit off of sites that are too small to get into other ad networks.
Small sites are not necessarily bad, just [...]

Amazon Sense? Amazon Omakase?

When I was blogging for SitePoint I broke the news about “Amazon Sense” or rather Amazon wanting to compete with Adsense with a similar program, it got like a billion trackbacks and I really wish I had broke the news here instead. I had been contacted about joining a beta program for testing ads which [...]

The PageRank Possibilities of an In-House Affiliate Program

If you run your own affiliate program there is an amazing potential you are missing out on. Tracking free affiliate URLs.
This is not a new concept, one I remember first hearing in 2001. However it isn’t commonly discussed and so many of you might not have thought of this before. I used to [...]

Left Hand, Meet Right Hand

So I got this email from Yahoo yesterday:

June 23, 2006
To gauge our performance and optimize our services to better meet your needs, we are asking our publishers to participate in an important survey.
We think you may find this survey interesting, and your input will be considered carefully by Yahoo! senior management. Please note [...]

Tricking Clicks

So I’m sitting with my wife at breakfast and she asked me what I was working on this morning so I told here how I am experimenting with Adsense placement and how I’m testing if there is a performance different when placing a cube to the right of the first paragraph, second paragraph, etc. [...]

Google Testing CPA Ads

Search Engine Roundtable reports Google is testing CPA ads with selective publishers.
This could be good if Google is able to negotiate higher rates than what one would get by themself. Also, perhaps Google is using adwords data to figure out which programs to run since so many affiliate programs are promoted through [...]

Another One Bites the Dust

You can add my name to the list of people who have been kicked out of YPN for not doing their own geotargetting. As a whole this policy has made Yahoo and YPN look amateurish in front of pretty much the entire webmaster community. They are unwilling to simply filter out international traffic or [...]

What we can learn from The Million Dollar Homepage

I realize now that The Million Dollar Homepage (milliondollarhomepage.com) is old news. I originally thought of this quite awhile ago when I was blogging for SitePoint though and it was on my schedule of things to write about when I stopped writing for SitePoint, then I forgot about it until today when I was talking [...]

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