The Saga of Wayne Yeager & Trafficology

June 25th, 2006 by Chris

Way back in 2001 one man named Wayne Yeager took the Internet marketing world by storm. He started this newsletter called Trafficology.com based on the premise of bribing webmasters for their best traffic generating ideas. He would pay $1350 a month, including $1000 as a top prize, for the best ideas sent to him each month. The newsletter was free and he made no profit.

The service was absolutely great, there were some really nice ideas in his newsletters. Most of the ideas are common knowledge now, but for the time they were cutting edge. We couldn’t fathom where the money was coming from though or why.

Then it happened. In the fall of that year he announced he was taking his best ideas and putting them in a paid newsletter. This one would be limited to only 400 subscribers and cost $20 a month.

Cha-Ching

The new Super Trafficology newsletter sold out quickly enough and Wayne was now sitting on guaranteed monthly cash flow of $8000. I also seem to recall him selling subscriptions at an annual rate so he may have brought in more than that. But that is just my memory I cannot find any old data to support it.

At this point the free trafficology newsletter waned in popularity. I personally did not make the subscriber list for the super trafficology one but comments I heard that the ideas, while good, weren’t as great as they were supposed to be. In any case Wayne, being a very smart man, eventually cashed out selling the business to the current operators, Nitro Marketing. I have no idea how much he sold it for but with his cash flow and brand recognition it probably was a lot.

Trafficology was the biggest thing in Internet marketing in it’s day, and it looks like the new owners still benefit from all the praise it received at that time. Of course Trafficology.com is now much different than it used to be, but I’ve included some old copies of information below so you can get an idea of what it was like.

To this day it is still the best example in my mind of a well executed profit making maneuver. He basically paid a lot of money for value and then sold that value back to the same people he bought it from for a much higher price in the end. Then of course he cashed out at the right moment.

Here is the old stuff:

An old SitePoint interview with Wayne Yeager

Archive.org copy of Trafficology.com

An old SPF thread about Super Trafficology

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Posted in: General »  by: Chris

One Response to “The Saga of Wayne Yeager & Trafficology”

  1. Dearl Miller  Says:
    October 3rd, 2006 at 11:02 pm

    Hey Chris….I’m Dearl Miller, the editor of Trafficology.

    I was working on a tip and came across your site.

    I’m glad you liked Trafficology…and if you take a moment to check it out now, you’ll find that we’ve made some significant improvements over the past few years.

    We still have a free version, and a free eCourse. And, we still do pay for ideas…awarding $1,997 in cash and prizes every month.

    We also have a premium version that includes a Print Newsletter and 2 Audio Training CDs. Anyone can try it out and get their first two months free (just pay $4.95 S&H).

    The current issue is about the top 10 things you need to do today in order to get your site ready for the Holidays…and the next issue is about innovative and unique ways to market your site with MySpace.

    Take a look and let me know what you think!

    Thanks, Dearl

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