Rolling the Dice

May 27th, 2006 by Chris

I was asked recently why, if I do this for a living, has my forum signature (where I list most of my sites) not gotten longer by any measure in recent time.

The reason is that there are different methods of going about being a website publisher. You can build many small sites, you can build a few or just one big site, and everything in between. Currently I’m focusing more on big sites.

I started off with one site of course, then branched out, and in that my major growth period I made many sites. Then I tried different things. 18-24 months ago for instance my major project was building a datafeed site system that’d allow me to easily publish sites from any datafeed. This was a success and made me some good money but eventually datafeed sites got heavily hammered in search engines and so it doesn’t earn me much anymore.

12 months ago my major project was expanding the content on my largest site. Over the course of the summer I practically doubled the content. This didn’t increase my number of sites, but it did drastically increase the amount of content I had. The main reason I did this of course is that the marketplace is starting to get crowded and it is getting harder to launch new sites and so I thought, and still feel, that my energy is best used in improving existing sites.

A compounding factor in all of this is the fact that I’ve never been one to publish duplicate content. It is so easy to duplicate a content site you already own to further saturate the marketplace, but this has been something I’ve never done, so when I run out of topics to publish sites on I simply can’t go any further. Sure, there are limitless topics out there but I do like to publish on topics that interest me and my interests are not limitless.

Which brings me to today. The rate at which I launch new content sites has dwindled, but the sites I do launch are better done than before because I am investing more money into my business and obtaining development I could not do my self.

Really though, my focus now has shifted from making profitable sites, to making crazily profitable sites. See, I’m rolling the dice and trying to score big. I already make more than enough money to live on comfortably, and my income has maintained steady growth. So rather than trying to keep launching small sites that only incrementally increase my income I’m thinking more about larger sites with income potential measured in 7 figures. The success rate for such sites isn’t going to be as large, but I can afford to gamble a little bit since I no longer have to worry about where next month’s mortgage payment is coming from. So right now I have 2 large projects in the works, and one smaller one (by comparison) all of which I think have potential for very high-end success.

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Posted in: General »  by: Chris

3 Responses to “Rolling the Dice”

  1. anty  Says:
    May 27th, 2006 at 12:48 pm

    would you give us the URLs of the sites which you are talking about? ;)

  2. Chris  Says:
    May 27th, 2006 at 3:48 pm

    Sorry no, they’re not launched yet so nothing to share.

  3. Peach  Says:
    May 29th, 2006 at 5:46 am

    Thanks for the thorough asnwer Chris.

    I get the picture now ;)
    How many other big ideas are you realising? besides the one you know, I know about.

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