Amazon Experiments in Forums

March 13th, 2006 by Chris

Amazon has launched a new beta feature that creates a forum for individual products thus allowing customers to discuss the product. Sort of like customer reviews 2.0. To see them check out this page and scroll down.

I’ve often preached about the qualities of blogs, and its nice to see big business waking up to their power. Though Amazon’s implementation is a bit off-standard it is still a good step. They realize that allowing customers to discuss their products can only increase sale, it was this same motivation that inspired me to purchase this forum to promote my ecommerce site.

One of my favorite tidbits of advice is that there is no greater partnership than that between a content site and an ecommerce site, and in this case Amazon is following that advice, only they’re including both types of content within the same site. I hope the move is successful for them and that it increases the visibility of forums in the public eye. For anyone who runs a forum out there this is certainly good news.

No related posts.

Posted in: General »  by: Chris

4 Responses to “Amazon Experiments in Forums”

  1. Bill  Says:
    March 13th, 2006 at 4:22 pm

    you know, i saw that today looking at mp3 players and it didn’t even register. i mostly like it, but it makes for even busier and longer pages on Amazon.

  2. Andrew Johnson  Says:
    March 15th, 2006 at 1:08 am

    Amazon.com is really a well run business, and they are not the number one online shopping site due to chance. The more content the marrier, I wouldn’t be suprised if this will help them out in the natural SE results even a little more.

  3. Josh  Says:
    March 18th, 2006 at 11:53 am

    The moderation heache for those will be ridiculous. IMDB has the same sort of system, and their moderation task is immense–and I bet Amazon sells more products than movies IMDB lists.

  4. » Amazon Experiments with Forums » affiliateblog.com -- Make more money, Get Affiliate and Internet Marketing tips, Read advice, Find programs  Says:
    March 20th, 2006 at 11:14 pm

    [...] The guys over at the WebSite Publisher Blog had an interesting post on Amazon’s new forums. [...]

Leave a Response








(Email field must be filled in)

Top of page...