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Thread: How many website visitor conversions?

  1. #1
    Creative publishing
    Join Date
    May 2006
    Cornwall, England

    How many website visitor conversions?

    I am asking about converting website visitors and have some figures to share with webmasters and owners. This is what we are achieving on one of our big sites:

    Less than 10% of visitors go to the home page

    2% of home page visitors register

    50% of fresh registrants open our top performing email promotions

    Of those 50% around 1.45% will buy / subscribe.

    Anyone with comparable figures to share?

    Many thanks


  2. #2
    The Beave Doug's Avatar
    Join Date
    Jun 2004
    So if my calculations are correct, for every 100,000 visitors you receive, you have 1.45 sign ups. Is that enough for you to make a profit?
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  3. #3
    Not that blue at all Blue Cat Buxton's Avatar
    Join Date
    May 2004
    Quote Originally Posted by Peter Hobday View Post
    Less than 10% of visitors go to the home page
    But from what I see you have a sign up box on each page so is this step not superfluous? I think you need to tease people into signing up some more - how about a 'why sign up' link under the sign up box?

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