How many website visitor conversions?

I am asking about converting website visitors and have some figures to share with webmasters and owners. This is what we are achieving on one of our big sites:

Less than 10% of visitors go to the home page

2% of home page visitors register

50% of fresh registrants open our top performing email promotions

Of those 50% around 1.45% will buy / subscribe.

Anyone with comparable figures to share?

Many thanks

Peter

http://www.subscriptionsStrategy.co.uk

So if my calculations are correct, for every 100,000 visitors you receive, you have 1.45 sign ups. Is that enough for you to make a profit?

Quote:

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Originally Posted by Peter Hobday

Less than 10% of visitors go to the home page

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But from what I see you have a sign up box on each page so is this step not superfluous? I think you need to tease people into signing up some more - how about a 'why sign up' link under the sign up box?