View Full Version : How many website visitor conversions?

Peter Hobday
02-26-2009, 07:10 AM
I am asking about converting website visitors and have some figures to share with webmasters and owners. This is what we are achieving on one of our big sites:

Less than 10% of visitors go to the home page

2% of home page visitors register

50% of fresh registrants open our top performing email promotions

Of those 50% around 1.45% will buy / subscribe.

Anyone with comparable figures to share?

Many thanks



03-05-2009, 12:34 PM
So if my calculations are correct, for every 100,000 visitors you receive, you have 1.45 sign ups. Is that enough for you to make a profit?

Blue Cat Buxton
03-06-2009, 12:03 AM
Less than 10% of visitors go to the home page

But from what I see you have a sign up box on each page so is this step not superfluous? I think you need to tease people into signing up some more - how about a 'why sign up' link under the sign up box?