See all results from "Store Name"
The relevancy of the search results is increased by its advanced search feature, which allows you to narrow your search by price, occurrence of a specific keyword or phrase and by category. They have also made it easy to browse by classifying products into a hierarchical directory structure.
I'll get into how you submit a feed a little later but to answer first the question on everyone's mind.
Requirements to get your data feed accepted? To get your feed accepted your online shop/site must meet the following criteria:
Once you are certain that you meet the criteria it is a fairly simple process. The first step is signup, located http://services.google.com/froogle/merchant_email here. In a matter of days, in my case two, they will respond with a username and password and a link to agree to the terms of usage. That is if you are approved. Once you agree to the terms of usage you should receive an e-mail within about a day or so with attached instructions on how to setup and upload your feed.
This e-mail will include a PDF with detailed instructions, a sample Excell Spreadsheet and a sample Tab delimited text file. They will accept your feed as a compressed file such as .zip, .tar, etc. but the data file itself must be a text file setup in the format they specify. Although the flat file system seems to be somewhat archaic I guess this is the easiest and most universal method for them to use.
The formatting is fairly straightforward including the following tab delimited columns:
Product Url Name Description Price Image Url Category Offer ID
The only ones that probably need explanation are category and offer ID. The category is the category structure you use in your shop and the Offer ID is a unique identifier you use such as SKU or Product Number.
They also have some advanced columns you can add to your feed such as whether the product is in-stock, lowest shipping price, brand name and the list goes on. From the looks of those extended fields, they are probably going to add more advanced search options in the future.
In the top of the instructions they provide you with FTP information to upload your data feed once it is ready. They also require that you upload your feed at least once a month otherwise it will drop out of Froogle.