Generating Revenue

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Goodbye, 1028, hello, something bigger


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728+300 = 1028. This equation has caused me endless problems. A standard screen resolution is 1028 pixels, but also the sum total horizontal room needed for the two most popular IAB ad units is 1028 pixels. If I want to maximize a website design for ad display that often involves using both 728 pixel wide […]

Why Online Advertising is Awesome


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There is much in the pedestrian media about the privacy issues of online advertising. And software vendors hawking security products have properly scared consumers about being tracked online. Personally, I love it. I’ve been a member of Google’s Adsense program since it launched, and my how it has changed. Specifically in recent years it has […]

Why Yahoo is the worst company on the Internet


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So I got an email today, saying that Yahoo has decided to terminate Rightmedia, which it purchased not to long ago. Perhaps terminate is the wrong word, they’re basically going to end all existing Right Media services for small publishers, which is most of what the company offers. Coming on the heels of their implosion […]

Copyright Clearance Center, Not a Scam


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When you start officially registering various forms of intellectual property, be they copyrights or trademarks, you’ll get a lot of junk mail. Not unlike the junk mail anyone who registers a domain name gets where some unscrupulous companies try to confuse you into thinking that you owe them money to renew your domain membership, you […]

Peel Away Ads


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How often do we find something new that we think can be a game changer? Not often, but it can still happen. For instance, today I saw my first peel away ad, and I was very impressed. You should see one at the top right of this page. The example one they provided for me […]

Deepen your site for fun and profit


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The depth of your site refers to how many clicks it takes to get from your homepage to the furthest reaches of your site. With each click representing, of course, another page, another level of organization, for your site. I think, with that definition, having a deep site means having a site with many pages. […]

User Tracking Isn’t So Bad


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There has been much privacy broohaha for the past years about privacy and user tracking. Specifically how ad companies will “track” users across websites. This, I think, has mostly been overblown, and really, is a good thing, not a bad thing. I’m taking my wife to Vegas this Spring and these past two weeks I’ve […]

Microsoft offers to buy Yahoo for 44b


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Read it up here. Honestly, I don’t understand this move. Yahoo sucks. Their search engine sucks, their advertising service sucks. Who here doesn’t think Microsoft Adcenter is better than Yahoo Search Marketing? I believe until just very recently YSM didn’t even allow you to opt out of their syndicated results, so to advertise on their […]

Sometimes even I do dumb things


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My second most popular content site is my survival site. I get really decent eCPMs from Adsense with it, especially this time of year, because there are a lot of outdoor retailers who do typical Christmas advertising. Yesterday was one of the best normal days ever for Adsense with it in fact, I saw normal […]

Prepare for an Adsense eCPM Drop


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As per this post at the official Adsense blog Google has now significantly reduced the amount of space in an ad that is clickable. Now only the title and URL of an Adsense ad will be clickable. The reason they say is to reduce accidental clicks. I do not like this change. The thing is, […]

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