It shows three if you include the skyscraper. And I agree that that site kicks (though I think the logo would be better with a regular period, but that's just personal taste.)On Lit.org, the ones at the bottom made me 4-5 times as much as any other and it only shows 2 ads!
The amount of profit from ads also depends on the length of your page. To maximise profits, you should have more than one advertisement down the length of a page so that the visitor is confronted with more ads while they scroll. Of course, this is just from a profit perspective. Or should what I just said be argued against?
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