Results 1 to 6 of 6

Thread: advice on PR and online campaigns

  1. #1
    Registered
    Join Date
    May 2003
    Posts
    262

    advice on PR and online campaigns

    Hey all,

    I am going to make a focused effort to raise exposure for AtLarge Nutrition over the next 6 months.

    Two areas - PR and also SEO/CPC advertising.

    Ideally it would be great to find one company to handle both aspects, but from looking about it might be that I have to hire two companies - one to handle PR and the other to handle my SEO/CPC advertising.

    My general thoughts are:

    PR - we have a big mention in a popular fitness magazine coming up, so I want to do some big PR around that and then also aim to push 2 key areas - 3 or 4 of our products into a couple of sports/areas of fitness. And, constant PR around the things we do such as signing up new athletes, releasing new products etc.

    SEO/CPC advertising - review and agreement of keywords to focus on and then a one off optimisionatn of the site and then link building. Also a couple of google adword campaigns to start me off.

    Do you have ANY tips or ideas to help me either find god companies or individuals or just any other ideas for areas to push?

    Cheers,

    Daniel
    Wannabebig - Bodybuilding and weightlifting articles
    Wannabebig - Bodybuilding forums
    At Large Nutrition – Your number one choice for nutritional supplements
    Empowering Sounds Hypnosis CDs

  2. #2
    Registered
    Join Date
    Feb 2007
    Posts
    104
    Hi, you are actually speaking about several web related topics, advertising, PR, SEO, PPC and promotion. I would say that PPC and SEO are more important.

    Of course many believe that PR is not that important any longer and new websites need not worrying about boosting their PR.

  3. #3
    Administrator Chris's Avatar
    Join Date
    Feb 2003
    Location
    East Lansing, MI USA
    Posts
    7,055
    I would aim for two companies, a good SEO company is not going to be a good PR company.

    Actually, I think you could do your SEO in house, you know enough.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  4. #4
    Senior Member Kyle's Avatar
    Join Date
    Jun 2003
    Location
    Chicago
    Posts
    840
    Hey Chris, look how many views this thread has gotten.
    Kyle

  5. #5
    Registered
    Join Date
    May 2003
    Posts
    262
    you know it might have actually popped up in my google alerts, perhaps that is why?
    Wannabebig - Bodybuilding and weightlifting articles
    Wannabebig - Bodybuilding forums
    At Large Nutrition – Your number one choice for nutritional supplements
    Empowering Sounds Hypnosis CDs

  6. #6
    4x4
    Join Date
    Oct 2004
    Posts
    1,043
    Quote Originally Posted by Cloughie View Post
    you know it might have actually popped up in my google alerts, perhaps that is why?
    Could be.

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •