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Thread: <b> or <em> tags?

  1. #1
    Junior Registered
    Join Date
    Dec 2007

    <b> or <em> tags?

    Just a short question:

    Should one go for the <b> tag or <em>?
    Does it make any real difference if my keywords are highlighted one way or the other?



  2. #2
    Registered bbolte's Avatar
    Join Date
    Mar 2006
    it's about semantics. do you want the word to be bold or strongly emphasized? <b> and <strong> have different semantic meanings, same as <i> and <em>. as far as search engines, i doubt it makes that much of a difference.

  3. #3
    Junior Registered
    Join Date
    Dec 2007
    Thanks, I was just wondering. SEO guides often suggest the use of <i> and <b> tags for your keywords, but rarely mention the <em> tag.

    Thank you again,


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