I'm not sure if anyone has an experience in this field, but I'm dealing with people placing a classified ad of some sort, however 40% of the people are bailing out somewhere along the process.

I've tried to make the forms as simple as possible, I've added a pagenation counter. Page1 register, Page2 type, Page3 details, Page4 payment.

A couple of people spent 20 minutes writing their ads, then bailed out when it came time to pay.

I've been trying to make it as intuitive and user friendly as possible, the site looks clean & respectable is well branded.

So I guess what I'm asking, is if anyone has tips to increase conversions.

Cheers-