Google Launches AdSense

**Chris** · 06-19-2003, 12:44 PM

http://www.google.com/adsense

This is like the adwords distribution system but for smaller publishers.

Downsides:

Only 120x600 and 468x60 ad sizes. They should atleast have 728x90
No ability to serve defaults. This could be good or bad actually. If it means that you won't have much of a need to serve defaults then it is good.

If they had 728x90 banners I'd definitely consider signing up. Until then TribalFusion is treating me good.

**Chris** · 06-20-2003, 07:46 AM

I think AdSense could save the Internet Ad Industry

Currently it is such a buyers market that companies that want branding design low-CTR banners and get CPC rates. Companies that want clicks design high-CTR banners and get low CPM rates.

What this could do is on a very large scale increase the cost of ad space. People will take those high CTR CPC text-links and earn very good effective CPMs. Companies that want to run high CTR banners will have to pay a premium, and companies that try to run a low-CTR banner on a CPC rate will be rejected and be forced to choose CPM deals.

With publishers making more they'll be less apt to run annoying popups since they won't need that extra money. Popups will then have to offer rates even higher than the 4-5 CPM you can currently get.

As long as Google can generate high CTRs with those ads then the ad industry will rebound. This is all very good.

**Mike** · 06-21-2003, 06:15 AM

Do you think CPC only works well on content sites?

**Chris** · 06-22-2003, 05:24 PM

Nothing but a content site should be running advertising IMO.

**Mike** · 06-23-2003, 08:25 AM

I do have a space for a banner on my site, so I could sign up with adsense and put a template one there - or just exchange banners with one...

What do you think will be more beneficial?

**Chris** · 06-23-2003, 08:48 AM

I wouldn't put any ads on your template site.

**Mike** · 06-23-2003, 09:14 AM

How about banners advertising different parts, such as a newsletter for example?

It's just I have a space at the top of a new design I am doing - and I could put links to homepage etc there or banners.

**Chris** · 06-23-2003, 10:31 AM

You could do that... but in that case text links and other ad types would be better than banners. By banners I mean something that is 468x60

**Mike** · 06-23-2003, 11:05 AM

I think I will just have around five links linking to different parts of the site - least then it may help search engine stuff.

Thanks,
Mike

**Kyle** · 06-23-2003, 10:28 PM

I have just added the Google Adsense to my site.
I will keep you guys updated on how it does.

**Kyle** · 06-25-2003, 09:20 AM

Edited after reviewing Google's Adsense terms and conditions.

**dolphin** · 06-26-2003, 11:27 PM

Hi Guys,

I am currently using faskclick for my banner ads and have just been accepted to google's adsense.

What I want to do is to have Google's adsense banner come up when fastclick is showing those ad council ads, is this possible?

Cheers

Dolphin

**Chris** · 06-27-2003, 07:25 AM

You can try, but I don't think the targetting is going to work correctly.

**incka** · 08-14-2003, 02:34 AM

I replaced my fastclick 120x600 banners with google ones on my games site. First da i got $16, but its only around $0.5 a day now... I wish they would rotate there banners more!