I thought this was interesting (and somewhat unethical certainly) from a marketing standpoint:

http://www.goji.co.za/w_orac.html

Of course here is the original article:

http://www.ars.usda.gov/is/AR/archiv.../aging0299.htm

Notice the lack of Goji berry even being mentioned in the USDA article, and yet the marketing place makes it seem like it was.

This is an issue because lots of these companies out there selling these exotic berries with supposedly high numbers of antioxidants are doing so with questionable science:

http://www.healingcancernaturally.co...upplement.html