A few months back we were having a discussion about keywords or something related and I disclosed how many different search phrases people had used to find my site in the previous week. Well today I took a look at how many search phrases had been used in the previous month for my environmental chemistry site.
In the past month people have found my site using over 100,000 different search phrases and in the past three months people have used over 300,000 different search phrases to find my site.
My point in sharing this is to show that overly obsessing on a narrow group of keywords with one's SEO efforts really misses the big picture. People rarely search for what you offer using the keywords or phrases you would expect. The more tightly you focus on a select group of "high value" keywords the more likely it is you will miss out on other people who are looking for what you offer but not using the terms you focused on at the exclusion of their search phrase. The long tail of search can be a very good source of traffic.
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