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Thread: National Academy of Sciences employing blatant dark gray hat SEO

  1. #1
    Site Contributor KLB's Avatar
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    National Academy of Sciences employing blatant dark gray hat SEO

    I was doing some research today on a new report the National Academy of Sciences released the other day on wind turbines. Like so many scientific publications the bulk of the paper can only be accessed for a fee without significant hassles. When I scrolled down the page, however, I discovered a mountain of text in a super tiny 8px font. This text was preceded with the following comment:
    Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.


    In other words they are employing 1990's style key word padding to ensure to help push themselves up in the SERPs.

    What the f---- is up with that??? How many sites do we know that have been thumped by Google for this type of games?

    This is stupid SEO tricks that I would expect from a noobie SEO who thinks Frontpage is a great website development tool. It is not the kind of stupid trick I would have expected to see from the publishing arm of a highly respected scientific institution.

    See for yourself at: http://books.nap.edu/openbook.php?re...=11935&page=48
    Ken Barbalace - EnvironmentalChemistry.com (Environmental Careers, Blog)
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  2. #2
    Gimme Fries with that!
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    its pretty funny

  3. #3
    Registered Generalissimo's Avatar
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    How do documents you have to pay a fee to get onto end up on google? I've notice google indexing them, then when you click it asks you to pay...

  4. #4
    Site Contributor KLB's Avatar
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    Probably the sniff out the IP address and/or UA string of bots and let them pass, but make others pay.
    Ken Barbalace - EnvironmentalChemistry.com (Environmental Careers, Blog)
    InternetSAR.org: Volunteers Assisting Search and Rescue via the Internet
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  5. #5
    Registered Xander's Avatar
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    It is always amazing to come across things like this from places you'd think wouldn't expect but unfortunately there are still a lot of people and companies who do not know any better.

    The allowing google to index but charging visitors is really annoying but I've seen it less than I used to, its not too difficult for google to counter.

  6. #6
    Gimme Fries with that!
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    why wouldnt folks just read the cache rather then buying with the google method? I am not familiar with the technique.

  7. #7
    Administrator Chris's Avatar
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    they disable the cache too
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