I've had a massive increase yesterday in CPM (plus a reasonable increase in impressions too), earning me almost double my average daily revenue from Tribal Fusion. Anyone else see anything similar?
I've had a massive increase yesterday in CPM (plus a reasonable increase in impressions too), earning me almost double my average daily revenue from Tribal Fusion. Anyone else see anything similar?
I didn't notice anything out of the usual yesterday, but often times when they start or stop a big campaign the fill rate (as well as eCPM) can jump up or drop down a little bit so its not unusual to see small jumps or dips.
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Last edited by rpanella; 03-17-2011 at 10:51 AM.
They sent out an email a while back saying they were running a big campaign on a few targeted days and asking for more inventory on those days. Yesterday (4-26) was one of those days. The next one is 5-15.
I didn't really see much of an increase yesterday.
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