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Thread: Internet Advertising to grow by 21% per year

  1. #1
    Administrator Chris's Avatar
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    Internet Advertising to grow by 21% per year

    http://biz.yahoo.com/bizj/070223/1423209.html?.v=1

    In other fields I often question this company's analysts... I wonder how they figure that Wikipedia, which has no ads and is a nonprofit foundation, and Netflix, which is a mail order company that spends oodles on Internet advertising (and undoubtedly doesn't want increased competition increasing their advertising costs), stand to benefit from it. Or did they just throw a bunch of names into a hat?
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  2. #2
    Site Contributor KLB's Avatar
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    My bet is that they just grabbed the highest profile names without a thought about their role in the Internet. Then again, maybe they know something about Wikipedia that we are not privy to.
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    I agree. I don't understand how they picked those websites...

  4. #4
    Administrator Chris's Avatar
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    My guess is they just picked a bunch of popular names to lend credence to their article and make them seem more important by association.
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  5. #5
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    Craigslist, no ads either.

    A company like Netflix, which brings in customers through online advertising would actually have a negative effect because of increasing ad cost pressure.

    The report is from some investment bank. May be I will email them and ask.
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