I am in charge of online advertising for www.keloland.com, the website for KELO TV in Sioux Falls, SD. We currently sell most of our online inventory directly to local and national advertisers, but I would like to try to incorporate some CPC or CPM advertising as well. I am thinking of placing a 468 x 60 below-the-scroll unit in our "featured links" area, which appears at the bottom of almost everypage. If I do something like this, it will probably get about 12,000,000 impressions a month. Is Burst Media a wise option for this? I know they are one of the few providers that allow below the scroll ads.
For some reason, management is against this sort of thing (our GM hates Google), but I think it would be a profitable venture. Does anyone know how much revenue an ad like this could generate?
If this type of thing works, I would like to do the same thing with 728 x 90 banners above the fold. Should I use Burst Media for this as well? I was originally thinking of using Tribal Fusion for all of this, until I found out that they only allow above-the-fold advertising.
Any feedback would be greatly appreciated.
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