Click Fraud Is Growing on the Web
http://www.nytimes.com/cnet/CNET_210...=1&oref=slogin
Click Fraud Is Growing on the Web
http://www.nytimes.com/cnet/CNET_210...=1&oref=slogin
Last edited by snowboarder; 09-25-2006 at 06:29 AM.
Copying the entire article to this thread is a violation of the NYT's copyrights. Only a short description of the article and a link to the article on NYT's website needs to replace the entire article.
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I didn't see any actual stats in the article that show an increase in click fraud. The case studies make it sound like a growing problem, but those are sites that just entered in the PPC advertising world. They may be experiencing the same fraud rate that everyone else has been over a long period. Increased awareness of a problem doesn't mean the problem is getting worse.
It does if you're the New York Times.Originally Posted by cameron
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Whilst I agree that click fraud is a pernicious problem it should be put into context. From experience most pay per click campaigns are wasting vast sums by other means.
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