Womens or Women's

[izwar]

does it matter what form of plural i use for the search engines, i was searching women's clothing and womens clothing and i get different results for both while men's clothing and mens clothing are roughly the same. How should i optimize for which word women's or womens clothing. Please some input on how to deal with this

[Chris]

Do some research to see which term consumers use more often, but try to include both on the page.