Originally Posted by
Cutter
Jon is not saying changing the ad code, just blending it in to the content better -- something Google actively endorses in its case studies. I've talked to them about this before and he has reps look over what he is doing to make sure he's not breaking the TOS.
Here is the thing about clickthrough rates. If your site is built in a way to lead visitors around your site your average pageviews per visit and overall pageviews are going to go up while your clickthrough rate will drop.
As a hypothetical example lets say you got 1,649 visitors to your site one day. Each visitor averaged around 6.9 pageviews a visit running you up to 11,378 pageviews. Your actually "Page CTR" is 6.15%.. a very far cry from 50%.
BUT, you recieved a total of 699 clicks off of 1,649 giving you an effective clickthrough rate of 42%. This is very, very achievable. You don't even need to use images near ads or any "grey" stuff to do this.
This is all about site design and how you build your site. If you have lots of outgoing links and only slapped a skyscraper on the right sidebar, your earnings are going to stink.
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