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Thread: Adsense Optimization

  1. #1
    Administrator Chris's Avatar
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    Adsense Optimization

    I'm trying out all sorts of adsense optimizations on my literature site right now.

    One thing I did before was try randomizing the color of the link.

    Then I tried having links the same color as my normal links.

    Now I'm trying having links be the standard blue.

    Believe it or not the random color so far is in the lead.
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  2. #2
    Gimme Fries with that!
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    can you elaborate on how you randomized the link color? I usually try to have mine blend in as much as possible, example
    http://www.avixion.ca/news.php?id=7

    I think a thread on adsense optimization and what works, like this one is a great idea.

  3. #3
    Administrator Chris's Avatar
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    Well at the end of all my research I plan on writing a very long (7-10 page) article on it.

    Code:
    <?php
    
    print('<? $rn = rand(1, 6);
    
      switch($rn){
       case 1:
           //blue
    	$color = "0000FF";
    	$channel = "2764923058";
           break; 
       case 2:
           //red
    	$color = "FF0000";
    	$channel ="1104747216";
    	break;
       case 3:
           //green
    	$color = "06E30B";
    	$channel = "5236918995";
           break; 
       case 4:
           //light blue
    	$color = "02E3E0";
    	$channel  ="9610675451";
           break; 
       case 5:
           //purple
    	$color = "8D1DE3";
    	$channel ="8927703813";
           break; 
       case 6:
           //yellow
    	$color = "FFFF00";
    	$channel ="0122181530";
           break; 
    
       default:
    	$color = "FF9900";
    
           break;
       }
    ?>');
    
    ?>
    That is how I did the random color... and I know the php might look a little weird but it was set to run through my caching system. So that file was used to print a php file which then processed the code.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
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  4. #4
    Gimme Fries with that!
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    i gotcha.... i didnt realize you used php to modify the google adsense code. Interesting concept, and I certainly will read the article once its done. I have found that using the smaller banners ( like at my link ) in a position near the top seems to work well.

  5. #5
    Working. Masetek's Avatar
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    Emancipator you chose a nice page for an example!

    I have tried the blue and blend in modes, the blue was the leader. Then I changed my default link color of the site to blue and it increased again. Thats interesting about the random color...guess it just draws attention

  6. #6
    Site Contributor KLB's Avatar
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    Quote Originally Posted by Emancipator
    i gotcha.... i didnt realize you used php to modify the google adsense code. Interesting concept, and I certainly will read the article once its done. I have found that using the smaller banners ( like at my link ) in a position near the top seems to work well.
    I personally use PHP to control the channels each displayed ad uses. This allows me to have only a few includes for various AdSense formats and then set the channel code on a page by page basis.

    I'm very interested in any pragmatic look at color usage with AdSense. I'd like to know what works best.
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  7. #7
    Gimme Fries with that!
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    Quote Originally Posted by Masetek
    Emancipator you chose a nice page for an example!

    I have tried the blue and blend in modes, the blue was the leader. Then I changed my default link color of the site to blue and it increased again. Thats interesting about the random color...guess it just draws attention
    Damn i grabbed one at random. I should probly have picked one with a bit better taste. Sorry guys

  8. #8
    Administrator Chris's Avatar
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    blue isn't good either, like a 20% dip in CTR (not that my CTR fell 20% literally, but the blue CTR is 80% of what the brown (blended) ctr was).
    Chris Beasley - My Guide to Building a Successful Website[size=1]
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  9. #9
    Gimme Fries with that!
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    are you doing this test on different sites wtih different layouts? Because it could be that color is what works best with your template. Just trying to throw a rock in your algorithm :P

  10. #10
    Administrator Chris's Avatar
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    Well, ya, brown works best because it matches. I never assumed anything else. But no... I don't have time to test on multiple sites. Besides, I'm talking small optimizations here, trying to increase my CTR from say .5% to .6% or something on that scale. With my literature site's traffic that could be a nice bit of extra money each day, on a lot of my other lower traffic sites it'd be pennies.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
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  11. #11
    Gimme Fries with that!
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    yeah true that chris.

  12. #12
    Working. Masetek's Avatar
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    Quote Originally Posted by Emancipator
    Damn i grabbed one at random. I should probly have picked one with a bit better taste. Sorry guys
    LOL, I wasnt complaining!

    Chris - when you said you tried different colors, what colors did u try? I mean did they really stick out compared with the rest of the site?

  13. #13
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    When you do random colors to specific ones perform better than others?
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  14. #14
    Registered Giles's Avatar
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    I did a random coloured javascript ad but It kept stuffing up and I ditched it.

  15. #15
    Administrator Chris's Avatar
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    With random colors, they all actually seem to do about the same.

    And yes, the colors all stuck out.
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