Originally Posted by
KLB
One note:
People may be talking about two different kinds of conversion in this thread. The first type of conversion is a web publisher turning visits to their site into clicks on their ads and the second conversion is an e-commerce site turning clicks on their ads into sales.
The first type of conversion may not be representative of the second type of conversion.
The link above to webside story is referring to the latter conversion which is clicks on ads turing into sales.
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