With tools like Overture or Wordtracker its easy to find out which (related) keywords are frequently used to find information. But the thing is, what if a keyword is very popular but the competition is very tough (other websites use it). So i think a SEO has to take into consideration how popular is a keyword AND how popular is it with the webmasters.
Are you guys pay attention to this, and how do you know how competitive a keyword is? By the PR of the website with that keyword which has the first position in Google? By the number of total occurrences in the Google index?
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