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Thread: affiliate program - cookie timeout

  1. #1
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    affiliate program - cookie timeout

    Hi,

    I run an affiliates program and I was wondering what a fair cookie timeout value is for my affiliates?

    What are your thoughts?

    Daniel
    Wannabebig - Bodybuilding and weightlifting articles
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  2. #2
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    by the way my thoughts were 2 weeks - 1209600 seconds.

    My products tend to be a 4 week life cycle, so it means that it should cover the affiliate for people that look and then buy a little later, but be shorter enough for me to ensure that affiliates don't continue to get all of the backend business.

    My affiliate percent is 10% by the way.

    Your thoughts appreciated.
    Wannabebig - Bodybuilding and weightlifting articles
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    At Large Nutrition – Your number one choice for nutritional supplements
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  3. #3
    Administrator Chris's Avatar
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    Obviously a larger time is more attractive to affiliates. If you offered them longer cookie times, repeat orders, you'll get more/better affiliates.

    The important thing is finding a balance that works well for you.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
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  4. #4
    Trench Warfare
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    I'd say a minimum of 30 days.

  5. #5
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    Thing is if my product life cycle is 30 days, repeat orders will tend to be within 20 days which means they will probably collect ALL backend business.
    Wannabebig - Bodybuilding and weightlifting articles
    Wannabebig - Bodybuilding forums
    At Large Nutrition – Your number one choice for nutritional supplements
    Empowering Sounds Hypnosis CDs

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