I'm thinking about transforming my site from a daily updated blog to a reference site with a few content updates per week. Mainly because writing new content returns a lower amount of traffic per hour invested than promotion.
I'm also seeing surprisingly little interaction from my readers, and that disturbs me. I have great content but I think I'm lacking a sense of community. That seems to be important to any content site.
Do you think a forum would be a good addition? I could throw one up in a jiffy and tell my employees to start some threads.
The only thing stopping me is all of my competitors have forums. I'm not sure I can provide something better. So, why do it?
Right now, the unique selling point for my site is all of the unique content. With 60 articles, I have more than all of the competition. Should I continue to bank on the content or should I start a forum, just like everyone else?
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