I have run a paid ad tile for almost a year now on Google and paused my ad with them in protest of the latest cache and or change in algorithm. I would encourage others to do the same. If enough of us do perhaps they will get the message. My note was as follows:
I am temporarily suspending my ad and encouraging others to do so until such time as your current cache and/or algorithm is changed. It is the opinion of many of us "smaller" folks that all of us have been bumped by either commercial/corporate sites or sites that are only marginally related to the keyword phrases typed in with your current cache. Most of us worked long and hard on our websites to incorporate the backward links and specific textual suggestions of Google for good placement on our keyword phrases. If the current cache is indeed a reflection of some new standing policy at Google I would suggest that it is misguided and that you will lose market share as quickly as you once gained it.
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