Hi-Tech Gizmo Gifts for OSCAR Celebs - Firms BID to GIVE

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http://www.pcmag.com/article2/0,1895,1933697,00.asp

Companies plunk down serious cash to have their products or services included in the gift bags given to presenters and nominees or in the interactive gift suites that crop up all over town during awards season, in the hopes that celebrity recipients will actually like it enough to be photographed out and about with them

[Bleys]

It works... I remember a cell phone a couple of years ago that got a ton of publicity when it was included in Oscar gift bags. (I think it was a Kyocera that opened by swiveling sideways.)