Question about CPMs (InterClick)

**littlegray** · 12-02-2005, 03:14 PM

Hello all, I have a question regarding InterClick (or perhaps advertising networks in general?), and I'm sure you guys can fill in the gaps in my knowledge.

I am new to CPM based advertising. I started running InterClick banners about a week ago. The results were pretty much what I expected, except for one strange thing. One particular banner was getting a majority of the impressions (box bush!), but never showed any earnings. There were over 1,000 impressions of that one ad, and supposedly it was a $0.60 CPM. All other ads showed earnings that made sense. I wasn't stressing about it and decided to just watch it for a while but now I've noticed that as of a couple days ago Interclick no longer shows the number of impressions or earnings per ad. I can only see the number of clicks. It seems strange to me, but perhaps this is normal behavior?

Any words of wisdom are greatly appreciated. I've heard mention of 'defaults' a lot when people talk about CPM ads, but I'm not sure I'm clear on the meaning. Is this realted?

Thanks guys!

**thebillionaire** · 12-02-2005, 03:24 PM

I dont think thats normal, interclick has been getting bad reputations lately I know a few people who still haven't gotten their checks from a few months back.

**littlegray** · 12-03-2005, 02:25 PM

Thanks billionaire. I have read mixed reviews of interclick on this and other forums. What ad networks would you recommend?

**Chris** · 12-03-2005, 04:14 PM

Try Casale and Fastclick

If your site is in a good niche you might also consider Tribal Fusion and Burstmedia

**etech-martin** · 12-05-2005, 02:31 AM

I would suggest the reliable and reputed CPM programs such as Casalemedia, tribalfusion and fastclick etc.

**littlegray** · 12-05-2005, 05:10 PM

Thanks guys. Do the ad networks you mentioned allow you to see how many impressions individual ad units are getting? As well as your total earnings per unit? Interclick did, and I found it useful, but it seems to be gone now.