I keep mine short and sweet. Most of my link building happens when Im just starting a site so it doesnt have a lot to offer PR or traffic wise, so I just want a straight exchange so I can have another backlink. I probably get about 20% of people replying. I get more link exchanges from posting on forums and meeting people that way. I have found people that have a few sites in that niche, and done multiple exchanges that way. I get real tired of finding a site, adding a link to that site, sending an email, waiting and getting no response, removing the link. I've got better things to do with my time.
Bookmarks