I need advice about my domain

[Skeewe]

Guys, I need your advice about my domain name, I have this dilemma:
My site is www.cruisehire.com . Now I am thinking about change it into something that is less about jobs, work and more about vacation, tourism...etc

Thats becose site is really more about cruise vacations than jobs...

Thas that really matter ?

Is cruisehire.com asociate you more about employment or cruise vacation

Can this domain name hurt my site image ?

Any advice, please....

Thank you

[s2kinteg916]

selecting a brandable name is one of the most important things... i started with a really bad domain ... and now im stuck cuz im ranking on it... and its tough to expand since the domain limits me to what i can do..

[Chris]

"hire" does give the wrong message.

[r2d2]

I think a new domain would be good. Depends really on how well established you current domain is - how old is the site, and how much traffic do you have?

If this one is about jobs, work etc, why not just start a new one and have both? One about jobs, one about vacations.

[Cutter]

There is nothing wrong with launching another site. This way you can build your own network rather than "putting all your eggs in one basket."

[Skeewe]

As you may see I have done re-branding. Thanks guys.

[webcs]

Well I definitely wouldn't CHANGE domains wholesale. Always overlap the new domain onto the old domain and hold onto them both forever. There will always be traffic coming in from the old domain somewhere.

But I agree, wrong impression