Here is a post I read on Jim Boykin's SEO blog today:
When filling out the form for submitting your site to the Yahoo, it is required that: (
according to this page )
"If your site is commercial, the title submitted must be the company name. Any request to change a business name to something other than its actual name will not be accepted. "
So if my company name is "Bob Jones Inc." then there is no debate about what my Title will be.
I can understand (maybe) if this was how you show names in a DIRECTORY LISTING (as in a phone book, since you know you’re in the correct Category when you’re digging down).
BUT, I can’t understand why I’d pay you $299 to take away my coded title tag of what might be "Bob Jones Sells Gas Grills and Cooking Supplies - Free Shipping" and replace it with "Bob Jones Inc." in a SEARCH RESULT PAGE.
This guy runs We Build Pages and just launched this blog maybe a week ago. He certainly knows what he is doing, definately some good info on it: http://www.jimboykin.com/
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