valueclick buy fastclick

[coolosxapps]

http://biz.yahoo.com/ap/050811/value...lick.html?.v=1

or have a read below....

WESTLAKE VILLAGE, Calif. (AP) -- Online advertising services company ValueClick Inc. said Thursday it agreed to acquire online marketing company Fastclick Inc. in a stock swap transaction valued at about $214 million.
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Under the agreement, Fastclick shareholders will receive 0.7928 ValueClick shares for each common share they own. ValueClick will issue about 15.6 million shares to complete the transaction, which values Fastclick at $10.11 per share -- a 14 percent premium to the stock's Wednesday closing price.

Santa Barbara-based Fastclick will operate as a unit of ValueClick after the deal is completed.

ValueClick said it expects to save about $4 million annually in operating costs after the merger, which is slated to close in the fourth quarter. The company said the deal will add to earnings before interest, taxes, depreciation and amortization.

The merger will give ValueClick access to Fastclick's advertising network of more than 9,000 third-party Web sites reaching over 112 million U.S. Internet users.

ValueClick shares fell 35 cents, or 2.8 percent, to $12.40, but FastClick shares opened up 85 cents, or nearly 10 percent, at $9.70 on the Nasdaq.

[Chris]

Dear Fastclick Publisher,

By now you've probably heard that Fastclick is joining forces with ValueClick. This is great news for us, and more importantly for you, our publishers. ValueClick brings us expanded capabilities with a wide range of display, search, e-mail and affiliate marketing solutions. Thousands of advertisers use our combined services every day, which means you will have much greater revenue potential through our vast ad inventory.

As we progress through the remainder of the year, expect the same diligent attention to maximizing your ad inventory and enthusiastic customer service that you've come to expect from us. We believe that this combination will allow us to build on the many best practices in our operations and solutions as we integrate the breadth of product and expertise from all of ValueClick's diverse online marketing solutions.

The ValueClick acquisition of Fastclick is expected to close sometime in the fourth quarter, and we will be working hard to ensure a successful integration of our two organizations. In the meantime, we are happy to answer any questions you have, so don't hesitate to contact me, your publisher team representative or anyone on the Fastclick management team.

We wish you success with all your online marketing programs and assure you that we will do our very best to maximize your site’s value today, tomorrow and in the years ahead!

Sincerely,

Kurt Johnson
CEO, Fastclick

Maybe this is a good thing for FC's referral program as valueclick expressed regret in doing the same thing FC was going to do to theirs.

[Emancipator]

probly regret because i am sure im not the only one who dropped them off once they heard. I got the same email today.

[davesplace1]

Over the long term (thats over 3 years) , well fat least for the internet, FastClick has been one of the best all a round networks. I hope they will still be one of the best. They still need to pay for their publisher referrals for more than a year again IMHO.