Making Web Advertisements Work

[snaip]

Jackob Nielsen has published an article in his AlertBox: 'Making Web Advertisements Work'...

Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.

Read more at: http://www.useit.com/alertbox/20030505.html

[Stephanie]

Hi snaip,

This is why text links as advertisment can work well in many cases