I'm going back and re-optimizing some of my websites I built rather quickly last year.
Here is the question, should I cut long pages up into multiple pages, or leave them together? I noticed Chris has cut up the articles on websitepublisher.net
I can think of several pros and cons here.
Pros:
-Makes Adsense more visable
-Keeps top bidders (as opposed to inserting 3 instances throughout the long page/article)
-Makes the pages easier to read for visitors
-Makes the pages more targetable
Cons:
-Readers enter site in the middle of an article
-PR/ranking drops, harder for robots to find, for pages farther away from main site
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