Just noticed it as I just gained a # 1 & 2 position knocking an old domain from the top -- never seen it before.
Just noticed it as I just gained a # 1 & 2 position knocking an old domain from the top -- never seen it before.
Yeah they use it; I'm not sure whether or not it counts towards your ranking, though.
It doesn't directly give you a boost, but the PR boost is obviously a factor (although PR isn't that big a factor in their ranking algo I presume).
PR is a decently sizeable factor--one you should at least work at, instead of neglecting like most people do with meta tags now.
Speaking of which, Google also uses meta tag descriptions in its results.
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