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Thread: Re-developed site, need to keep previous rankings

  1. #1
    Registered Nerveman's Avatar
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    Re-developed site, need to keep previous rankings

    Our client has an established presence on search engines (outside of pay per click marketing) for some of their outer product pages (static). As we are completely redeveloping their web site to include a new database driven shopping system, all these pages are disappearing. So: will they immediately lose all their current ranking or perhaps no longer be ranked at all?

    Has anyone had experience with this? What is the best course of action to keep their current ranking in the search engines?

    Regards
    David

  2. #2
    Administrator Chris's Avatar
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    The chance of losing rankings is very high.

    The best solution is to rewrite your dynamic urls so that they match the previous static urls.

    If you cannot do this redirect the static URLs using server side 301 redirects to the new dynamic URLs.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

  3. #3
    Registered Nerveman's Avatar
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    I was afraid of this. It is going to mean a lot more work...

    What about a general redirect? Eg. all Levi's pages and subpages redirected to the new Levi's brand page.

  4. #4
    Administrator Chris's Avatar
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    it won't maintain your subpage listings, but it would help the homepage.
    Chris Beasley - My Guide to Building a Successful Website[size=1]
    Content Sites: ABCDFGHIJKLMNOP|Forums: ABCD EF|Ecommerce: Swords Knives

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