Graphic design is a profession that is responsible for developing and designing a certain visual communication through images that manage to convey meaningful messages, expressing feelings and values. This is achieved by harmoniously combining the elements of the image such as typography, colors, proportions, etc.

The importance of this profession lies mainly in the level of consideration that the image has in today's society. The image has begun to replace the text, that is why more and more communication, advertising and marketing strategies are focused on the visual format, be it through a photograph, a brochure, a poster.

Regarding business strategy, graphic design is essential when enhancing the image of the company and standing out from the competition. In addition, the image is usually the first contact of users or customers with the company and their future relationships depend on it.

From the social point of view, graphic design also has the responsibility of generating messages that contribute positively to society, spreading visual elements capable of collaborating with social development and generating awareness of the power of the visual.

As we can see, graphic design is a visual creation process whose main purpose is to spread a precise visual message, capable of transmitting information, feelings, emotions and values.