How do I improve the AdWords click through rate (CTR)?
How do I improve the AdWords click through rate (CTR)?
9 ways to improve Google Ads CTR (click through rate)
-Improve your Quality Score
-Use the best ad extensions
-Utilise smart bidding strategies
-Test different ad types
-Write compelling ad copy
-Create tightly themed keyword groups
-Split test advert copy
-Highlight pricing in ad copy
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Hello Friends,
A higher click-through rate leads to a higher Quality Score -- a grade Google applies to your AdWords keywords and ad groups. When you have a high Quality Score, you pay less for better ad spots. Here are 10 steps you can take to improve your AdWords click-through rate:
1) Include promotional offers, attractive adjectives, and calls to action in your ads.
2) Put your keywords into the body and title of your ad.
3) Include your price in your ad.
4) Make sure your keywords are highly relevant.
5) Use negative keywords to limit untargeted impressions.
6) Simplify your ad.
7) Capitalize the words in your display URL
8 ) Test out different types of ads
9) Get rid of abbreviations
10) Try using a seasonal headline in your ad
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